The locally-unique, administratively assigned name for this
launch table entry. This object allows an smLaunchOwner to
have multiple entries in the smLaunchTable. The smLaunchName
is an arbitrary name that must be different from any other
smLaunchTable entries with the same smLaunchOwner but can be
the same as other entries in the smLaunchTable with
different smLaunchOwner values. Note that the value of
smLaunchName is not related in any way to the name of the
script being launched.